Slumberland was formed in 1919 by John Seccombe, a recently demobbed airman. Using his war gratuity, he established the factory in Birmingham along the street from his father’s drapery store. The distinctive Slumberland logo was introduced in the early 1930’s on a range of beds and became so popular that the name remained as a brand. The company continued to grow with the most important technical breakthrough in 1964 – the perfecting of Posture Springing® - representing one of the most important breakthroughs for the company since the war. This has developed into Pocketed Posture Springs where each row of springs is encapsulated within its own continuous pocket for even greater comfort. Slumberland has been responsible for a number of firsts in the bedding industry. It was the first brand to introduce drawers into a divan base – a highly practical and universally adopted answer to bedroom storage problems. In 1999, it was the first brand to launch the anti-dust mite bed and it also pioneered the no-turn sprung interior mattress in its best selling Seal range. Slumberland is now based and manufactured in Huntingdon and is part of the Hilding Anders – the largest bed group in Europe. Slumberland has continued to innovate with the covers on selected models made from 100% Bamboo. This hard wearing natural material is biodegradable, sustainable and Eco-friendly. Bamboo fabric has excellent cooling and refreshing quality to help keep you cool in the summer and snug in the winter. In addition Sensity™ fabric is used on some Slumberland models. The cover is filled with friendly micro biotic micro-capsules to ensure the highest anti-allergy protection, keeping the mattress hygienic, fresh and healthy. In June 2010 Slumberland Beds were awarded the quality standard issued by the Forestry Stewardship Council (FSC). The accolade recognises that their wood is sourced from forests that are managed in an environmentally responsible appropriate, socially beneficial and economically viable manner. The FSC system is unique and ensures that a forest is well-managed from the protection of indigenous people’s rights to the methods of felling trees.